Boost your finances and help families in need - a step-by-step guide

Posted on 27/03/2019 10:50:50

Boost your finances and help families in need - a step-by-step guide

This article was first published on Guardian Labs 

The majority of would-be ethical investors are deterred by a lack of choice offered by traditional financial institutions, or industry jargon.

Online platforms, built on ease of use and transparency – such as Energise Africa, established in early 2017 – have thus spotted an opportunity.

“People have become more discerning, and after the financial crisis there’s mistrust of the financial service industry,” says Lisa Ashford, chief executive of the UK-based not-for-profit investment platform Ethex.

It teamed up with Lendahand, the fastest-growing crowdfunding website in the Netherlands, for the pioneering joint venture. 

“Increasingly, we want to know what our money is doing and where it’s going,” says Ashford. “Our research shows 19.5 million people in the UK want to create a positive impact on the world. The challenge is that a lot of people don’t know how to do it, or where to go to find more information.

“Investors want to seek out businesses that are doing good, and put their money towards helping those organisations grow and expand. Traditional financial companies just aren’t offering customers these opportunities.”

This is where new platforms, such as Energise Africa (developed by Lendahand and Ethex), are offering an alternative, with a range of transparent and straightforward investments in a wide variety of positive-impact businesses.

They raise funds to lend to businesses that operate in different countries in sub-Saharan Africa. Investors can participate by investing in companies through bonds offered by Energise Africa. 

All Energise Africa projects have been launched to address the problem of energy access for low-income families in sub-Saharan Africa and the minimum investment is just £50, making it widely accessible.

“At Energise Africa we’re demonstrating that people can invest in sustainable solar companies from as little as £50, providing these businesses with the low-cost finance to purchase and install the solar home systems, and enabling African families to pay back the cost of the system via affordable monthly payment plans,” says Ashford.

“The beauty of Energise Africa is its simplicity. Anyone can come to our crowdfunding platform, click on a project, read all the information about it, and the benefits. It’s presented in a clear way using layman’s terms,” she says.

So far, in just over 12 months, Energise Africa has attracted more than 1,000 investors, who have helped raise £5m in funding, to power over 40 projects – details, case studies, and other information on every one (past and present) can be accessed via the website. Here is how to do it:

    1.  Choose a project

Go to Energise Africa’s website,, and read about the solar businesses working with them. These businesses sell small solar systems to families throughout sub-Saharan Africa. You will need to consider the return you are expected to receive (usually between 4 and 6%), the time taken for your money to be repaid, and the risk of investing in each solar business.

    2.  Lend money to businesses through the platform

You can invest as little as £50, and add more to your investment at any time. For some projects, UK aid and Virgin Unite will match your investment, helping to amplify its impact. Once the project is fully funded, the money is transferred to the solar business on the first day of the following month; interest starts building from this date.   “If you are interested in a project, you lend your money – usually between 24 and 36 months – and it goes towards creating opportunities for families in need by expanding a pay-as-you-go solar scheme in sub-Saharan Africa,” explains Ashford, who has already invested in seven of the projects.
   3. Create opportunities for African families 

The business you back uses your investment to purchase solar home systems and then proceeds to sell these systems to African families, with a financing plan. After 12 to 24 months, the family usually owns the system outright.

“Energise Africa is a great way to help low-income households in Africa gain access to basic electricity services,” says Simon Collings, one of 45 investors who backed the first venture: Ugandan company SolarNow helped install 500 solar home systems for £300 per local family, to be paid back to the solar company by the family in instalments over 24 months.

“The platform is great at providing regular feedback to investors on what is being achieved,” continues the 62-year-old, who has since invested in four other projects.

Because you are basically investing in companies that are selling household-level products you do get the sense, as an investor, of the numbers of people you are helping. It’s reassuring to know that your money is not going into some big, institutional project; it is directly helping to finance the provision of these systems. If you invest, say, £1,000 you know that you are helping 10 families. I like that tangibility of it.”

Caroline Haywood, another early investor, agrees: “I love the fact that I can direct how my money is being invested,” she says. “I travel quite a bit to sub-Saharan Africa and it’s obvious how important electricity is. Even in towns, you see loads of people crowding around sockets, charging their mobile phones.”

    4.  Get your money back

Every six months, you will receive both interest and a capital repayment from your chosen business. The solar business makes a repayment with interest. You can ask for these funds to be repaid to you, or you can reinvest them in a new project.

As with any investment, there is risk attached of capital loss; returns are not guaranteed and you could potentially lose all or some of your investment. Energise Africa performs due diligence on the companies – lasting up to eight months – and to date no organisations have defaulted on their payments. “There is an element of risk, because the sub-Saharan Africa markets are very difficult,” continues Collings. “For me, it’s worth taking the risk, because of the potential impact that I think can be achieved.”

Notably, all Energise Africa projects are Innovative Finance ISA-eligible, meaning eligible investors can invest in the solar businesses and benefit from potential tax-free returns, on investments of up to £20,000 per annum via an ISA wrapper. Match and first loss funding – offered on some projects, from UK aid, Virgin Unite, or Good Energies Foundation – can also help to mitigate risks of these investments.

Information about the risks of investing: This investment opportunity is not endorsed or administered by the Guardian; it is not a risk-free investment, and the returns are not guaranteed. In the worst-case scenario, if there was some kind of disaster/crisis/bankruptcy, you could lose some or all your capital, and you would not be able to get redress from the UK’s Financial Services Compensation Scheme or complain to the Financial Ombudsman Service, so you need to go into this with your eyes open. It is a direct loan to a company and not a savings or investment product offered by a financial institution – therefore, it is recommended that you are careful with the amount you invest. If in doubt, seek advice from a qualified independent financial adviser.